sam sall
Page rank tip: Write for real people not for Search engines
October 30th 2009 10:38
Business Bloggers and owners of online businesses usually spend most of their online time ,effort and even cash on "Search Engine Optimization" (SEO) than ever. Considering the fact that on average, only around a quarter of a web site's visitors come from Google. That means if your business concentrates on optimizing your site for Google you are ignoring 75% of your visitors. Not a good idea. It might do good for your ego to say you've moved up the Google rankings, but it is not going to make a dramatic change to your online business. Besides,there are several programs and services which help you optimize your site so that your business stands out from your competitors and so that you get to the top - or near it.
It's no secret that high-quality content is the lifeblood of any website it's what people search for and what convinces them to buy. Without engaging web copy SEO only delivers high bounce rates, and when times are tough, you don't need visitors, you need customers.
I talked befor about the importance of the keywords but Keywords are Only as Goodh as What Surrounds Them. And always make sure that your target keywords are working for you and not you working for them? .
Write about something you would read .If you publish a regularly updated, well-written blog on your company's site, it will show up more often in search engine results.
Google gives the following advice for optimizing your website:
"Creat a useful, information-rich site, and write pages that clearly and accurately describe your content […] Think about the words users would type to find your pages […] Make pages primarily for users, not for search engines." — Google
Also there is clear advice in Google's own "webmaster help" pages. It says there, "make pages for users, not for search engines" and "avoid tricks intended to improve search engine rankings". In other words, stop wasting your time on SEO and focus on your web site's readers. Do that and the people visiting your site will like it - and so will Google.
If you publish a regularly updated, well-written blog on your company's site, it will show up more often in search engine results
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