sam sall
Don't let Blogging mega fears, HOLD you BACK
July 2nd 2009 20:46
As of Feb. 11, 2009, only 12 percent of Fortune 500 companies had blogs. Blogs increase openness, allow direct and timely communication, and are a relatively inexpensive way to gather credible information. Having said that , there are also many large companies have discontinued blogs because the atmosphere of candor invites legal problems.
The number one cause that businesses don’t have a blog is mega fear. Some of that fear is legitimate and some is not – that’s what this post will investigate with unbiased knowledge and very tiny advice.
Before you start building your business blog you need to know few things to avoid finding your self in a risky harmful situations to your business:
The first thing is to ask yourself if you really need a blog.
SECOND: learn how can blogging suit your goal best
Why you want to start a company blog, what do want to get from it ,who is your target population is is your employee,advertisers and sponsors or customers and clients . YOU need to know the answers for those questions. before your start your business blogging . MAKE SURE YOUR GOALS ARE CLEAR AND PLAN THEM WELL
THIRD: which blog is for you?
There are two types of business blogs – in-house and external. There is far less lawful risk with an interior blog, mostly because workers don’t post contradictory comments for worry of recrimination.
in-house (internal )Blogs
As the name implies, Internal blogs are blogs that any employee and only employees can view, generally accessed via the corporation’s Intranet. Great place for employees to use as meeting sites and forums for e-mail discussions. They allow a various range of members at multiple physical locations to throw in their expertise. They are great for projects collaboration and brainstorming ,company announcements, reinforcing policy,sharing information ,even identifying with the workers at personal level like catching their grievances early.
External Blogs
The publicly accessible in external blog permits workers and spokespeople to get data rapidly, share their opinions , and inquire questions. Some external blogs furthermore permit the public to comment. With a little luck, individuals who love what the business boasts will comment regularly.
External company blogs are now one of he media’s apex implements for tracing news and attribute ideas.And this is right away what creates bulk small finance administrators cringe.
But be aware that these business blogs must be kept informal and up-to-the-minute, to enhance transparency ,commending interaction with customers and prospects on on a stage that nurtures a closer relationships.
Other uses for external blogs include:
-seek out feedback from consumers and prospects
-Developing new products and services
-Representing attentive leadership.
if you’re considering creating an external blog, you must KNOW exactly who will participate in the blog. Do your clients/prospects usually read blogs? If not, then don’t build an external blog. There’s no point.
FOURTH: KNOW about the RISKS
Before you get too excited about benefits, here’s the ugly truth about risk. We’ve all heard te similar blog horror stories – trade confidential issues revealed, staff fired, mean personal remarks, profanity, competitors using pseudonyms to post damaging content, etc. Are you afraid to create a blog? may be...but You Can be in Control...
The art and science of blogging has evolved on the backs of other companies’ mistakes. You can avoid many of them if you do the following:
1. Establish an clear and firm blogging policy
2. implement the policy
3. Closely supervise the blog
4. Respond rapidly to contradictory comments .
You can control many – but definitely not all risks for example if a confidential (financial) information and trade secrets have been revealed even if you deleted that from the blog it has been exposed to many . To avoid this you can run manually or automatically pre-moderate and prescreen the comments before they get published. But still those of what may cause you problems later will slip through by one way or another ,will slip through. So if you have no tolerance for loss of control – do not create a blog.
FIFTH: REMEBER, Blogs Take Time
It doesn’t cost a lot to start a blog, but it takes time to generate posts and keep an eye on THE content. In other hand , internal blogs can waste employees’ valuable time. So
• be patient.
• Plan for good content
• Put a time for your blog in your schedule or better to delicate this job to someone expert in SEO who can supervise and improve your business blog
• Educate your employee about your blogs policy
SIXTH: Don't Send Visitors Away from Your Site
in turn to be friendly to search engines and the blogging community in general, blogs need to include links to other sites. If your blog is part of your company’s Web site, do you really want to send visitors away?, DO it CARFULLY, in ways that serve your business well.
The bottom line? Blogs are great tools for a minority of businesses – yours may be one of them.
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