sam sall
Adjusting ads for better pay per clicks results.
December 21st 2009 13:15
PPC Search Marketing is for those who have some money available and budgeted for advertising. In one sense, Search Marketing is like gambling—you may be able and willing to throw money at it, but if you do not know what you are doing or lack a clear strategy, you can lose a lot of money in a hurry.That's why it is important to begin now to learn the skills necessarily to do it effectively
When you start a PPC Search Marketing Campaign you need to build a landing page for your product , compose an ad, and develop your keywords. Then you set initial bids on your keywords and run some controlled, budgeted tests.
PPC Search Marketing you pay for exposure .You generally want to attract as many responses as possible. Because your cost for the pay for exposure type ad is already fixed, you design the ad to attract as many people as possible in most situations. You do this to get the most results from your advertising costs.
adjust your ads first by making them more targeted to the audience most likely to respond positively to your offer. Then, you can adjust the CTR ("click through ratio" – a lot of people clicking on your ad) of your ad to have a high CR ("conversion ratio" – people buying your product or service or joining your program)
If you are not getting enough clicks, makes your ads more attractive. I N ORDER TO DO THAT ...try the following
1-personalize your readers:
to do that you need to know your readers to your blog ...or to choose your target populations...then you can personalize the reader by writing your ad from the reader’s perspective ..For example, instead of saying "we offer the best service available", your ad could say "the best service available right to your door"... so when you are making an ad
* avoid talking about yourself or your program.instead talk about the reader of the ad.
* never take your perspective (i.e. telling what YOU offer), instead take the reader’s perspective (i.e. telling THE READER what is available to them).
2-balance between headline and ad content
very descriptive, but less bold, headline will produce less clicks
Your ad content also gives you control over your ads selectivity . A flashier ,bolder, headline will produce more clicks. More descriptive, but less bold, headline will produce less clicks.
3-Emphasizing benefits rather than features :
IT IS MORE exciting if you write about the benefits to the reader THAN if you write about the features of your product, service, or program.
For example,if the goal of your Search Marketing Campaign is to sell subscriptions to a certain program focus on the benefits that subscribers will get .
4-Call for action:
The more your ads ‘call for action’ the more clicks they will get. WHEN You call the reader of your ad to action by telling them to do something. An ad might say"It’s time to give yourself the opportunity you deserve. Join us now!".
It is easy to get people to think about things, but more difficult to get them to act.To get people to act you have to tell them to act.
5-The fear of loss factor
As a general principle, people prefer to think about things and put them off rather than to act immediately.Thus, you need to impress upon the reader’s mind that something will be lost if they do not act now. You need to create a sense of urgency.
Here are some ways to create a sense of urgency;
* One of the most common METHOD is Time limited bonus offers is .
* limited quantity for example " are only 100 imported cashmere for sale..get them now
* Simply motivate the reader that if they do not act now, they will not likely have the opportunity again.... offer products or services for free if they buy the offered product or service now. for example "Join right now and you will get these additional bonuses..."
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