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"Welcome to the Speech Starter. Here you will find tips and ideas, for all budding entrepreneurs, on how to get a good head start in the business world, leading to better planning and greater profits. So let the speech begins"

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According  slashdot website Google is  found   guilty of breaching the Australia's Privacy Act when it collected unsecured WiFi payload data with its Street View vehicles. While the privacy Commissioner could not penalize the company, Google agreed to publish an apology on its Australian blog, and work more closely with her during the next three years. 


This is good but not enough .Google really need to learn that there are boundaries. They just can't connect to networks even if unsecured one: capture everything there saved it and use it for it's own benefits . If it wants to do they must mention that to the public. Can you imagine someone take photo for you without you knowing just because you are setting out there in public place!!!,this is classic first class spying ,but again what's new,it's done by google all the time. 

If google has the right to collect data without permission thats mean hacker are allowed to go through computers that doesn't have   antiviral or firewall!!!


So what do you think is Google justified to upload these tons of data just because the network unsecured ?

  
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So you started a blog for your business and you chose a creative design, clever copy and enticing call to action and you feel you got it all . But all that  can be a waste of time  if people not engaged with your content. Getting users engaged  can deliver your message , improve your Influence ,sale, subscriptions, bookmarking and return visits.

A term commonly used to measure visitors involvement is the bounce rate.The bounce rate is the percentage of  visitors who arrive to an entry then leave your site without checking any other page. A high bounce rate means that most your visitors are not fund of your service or blog content ,  and  they come from a search  they didn't find their answer or they don't like it, and hit the back button. 


A low bounce rate means that visitors are looking around and browse  your website in greater detail. A good bounce rate is below 35%.


 There are a few things you can do to reduce your bounce rate.

 Post Titles

Sometimes the writers try too hard in the pursue of catchy headline to the extent that it might seem unrelated to the article .  Don't  understand me wrong crafting a headline is is essential but unrelated headline will hurt your blog and increase your bounce rate .

In order  to bring visitors to your post ,you need a headline that is catchy and full of your target keywords in your post but to decrease the bounce rate and to  keep your visitor engaged you need an accurate related headline. Be as specific as possible.


RELATED Content
If a visitor landed on your one of your page looking for a specific inquiry ,she/he will stay around for a little longer if there are more about that topic. Make sure you know what is your readers are looking for and give it to them.

ADHERE to your blog category. write  follow up articles. Link to other posts of your blog/site whenever it's relevant. Have a Related Posts widget or Plugin.All these can decrease your site  bounce rate dramatically making your visitor stay and read more.


Provide an  excellent informations and links collections for your visitors so that they'll come  back to your site as a center of information. This will also boost your incoming links, because other site owners will want to give back .


Be a resourceful
 In your blog content to deliver your message. You can use video images,flash files,etc as long as they don't increase the page loading time.

Provide an  excellent informations and links collections for your visitors so that they'll come  back to your site as a center of information. This will also boost your incoming links, because other site owners will want to reciprocate.


Show off your stuff 

This is very essential . Make sure you know WHERE your visitors are looking. Sometimes you may think it's obvious, but you had better double check. Many blogger  get this  thing wrong ,they threw out a perfectly good design that unfortunatly doesn't show what they are marketing

Put your offers or the new  posts you want them read in an obvious place ,your optimal viewing area. that catches their eyes.For example at the top where you use a section saying special offer or featured article....

You can use   browser size from google  to check out where are the hot spots in your template design. If your relevant content is outside the viewing area your bounce rate will be high.



Page Load time

the faster the page lading time the lower the bounce rate.Don't make your visitor wait for long to read your post ,at least not longer that 8 seconds , longer than that your blog visitor will bounce back .

 If your blog has  stuff like image or a videos, java scripts prevent it  from   loading ,then you need to remove them or find ways to decrease their size.

Place search on top

Putting a search box allowing your blog visitor search for the informmation they didn't  find or find out more and all related topic about their inquiry in your blog . So those visitors, especially  who do not find exactly what they want and who do not spot the search form will leave  



You can Use an analytics tool like  Google Analytics or  Woopra to check the bounce rate.

So what kind of tactics do you use to keep your reader engaged.
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An elevator speech is a concise  well crafted verbal snippet  that  memorably introduces you, that should show  your uniqueness and  highlights  the benefits you deliver.

It's  used in situations where you are meeting a lot of people and probably not spending a great deal of time with any one of them. So you have to strike them with your clear and focused information about you and your service

The ideal length of an Elevator Speech usually  as few as 15-30 seconds.  So If you spend the first 30 seconds labeling yourself and listing your credentials, or going into a technical  reciting of your service, you will be faced with nothing more than a big fat yawn.

Don't get caught in  labeling yourself. Labels can make look insecure and even  as desperate Personwho hide behind his labes .Don't provide the benefits the listener is looking for.

Emotions, Emotions,Emotions

Take the time to develop a passionate elevator speech that will engage your listeners to want to hear more. Make consumers to feel and act upon their emotions. Combine  inspiring and thought-provoking emotions with exceptional benefits. The best message is that which ties in two very strong emotions, pride and love, those two emotions usually successful at making the buyer eager to receive the benefits.



Brain storm your thoughts and list down benefits your customor  receive from working with you or buying from you,and find at least three strong emotions that you can bond to each one, and use those words and phrases in your benefit statement. And keep it positive! No fear should attached.

Practice, Practice, Practice

Good Elevator Speech must sound effortless, conversational, and natural ,thats why once you finish writing  your elevator  practice it over and over until it's as natural as stating your name.



Let's look for example, that fulfills what we talked about so far

" Hi, my name is Betty Smith. I'm responsible for this country's future.
(Pause) I'm a teacher! I love shaping the minds of the next generation, but I'm also interested in getting into corporate training." instead of saying:
"Hi, my name is Betty Smith. Im a teacher with a degree in _____________________. I'm trying to get into corporate training.



Confidence plus smile =killer speech

When it comes to the moment you say your speech  be friendly , confident, and enthusiastic. Keep smiling naturally .Say it with a strong, firm voice.

Those  were few  steps known  to deliver  best results  by setting more meetings and receiving additional sales. 
 
Finally I would love to hear from you ...did you ever find your self in  situations where you must be persuative to get what you want and what do techneques usually works for you?  
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Success is no coincidence. There are traits entrepreneurs have in common that contribute to their success You may have recognized common traits that bind these entrepreneurs. These shared traits are not merely a coincidence; we think they are the keys to their success and if you don't have'em already in you then adopt these traits to your own strategy for success for your future or existing business.

[ Click here to read more ]
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Social bookmarking sites help the cream of the Internet crop rise to the top.Our favorite Web sites get to be shared with other users, aggregated and rated.

The Top Five Social Bookmarking Site
[ Click here to read more ]
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The social networking has changed  both of our worlds the real one and the virtual world (internet) in which we live. It has great  tools,and the viral nature of social media marketing has helped us find the truth to all stories, uncover the worst kept secrets and remain in control of the society we have created in past, present and future.

So there is great  endless posibilities for your business of you use the effective   strategies to promot it through the social media


[ Click here to read more ]
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How to conquer Start Up Fears

April 7th 2010 18:12
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STARTING SMALL BUSINESS


Not having enough to start the business is ONE of the major reasons why people cant start their own business. Worrying about not making enough money to replace the income and benefits from a full-time job - is ANOTHER BIG discouraging FACTOR to budding business owners


[ Click here to read more ]
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